World premiere of Vision Mercedes-Maybach Ultimate Luxury: Exclusive motoring at the highest level
At "Auto China 2018" in Beijing, Mercedes-Benz is presenting the Vision Mercedes-Maybach Ultimate Luxury. The design of the crossover, based on an exclusive high-end saloon and an SUV, follows the philosophy of Sensual Purity. The show car combines the comfort and typical strengths of both body styles. These include the raised seating position and the athletic looks. The Vision Mercedes-Maybach Ultimate Luxury is conceived as an electric vehicle with four compact permanent-magnet synchronous motors and fully variable all-wheel drive.
"The Vision Mercedes-Maybach Ultimate Luxury is a totally new archetype of a kind never seen before," says Gorden Wagener, Chief Design Officer at Daimler AG. "Our concept combines the DNA of an SUV with that of a saloon to produce an ultra-modern SUV of three-box design," says Wagener. "With sensuality and pure sophistication, we have created a timeless vehicle that underscores the position of Mercedes-Maybach as the ultimate luxury brand."
Continuing the Mercedes-Maybach success story
The concept vehicle not only embodies the Mercedes-Maybach design language, it also reflects the traditional brand values while continuing the successful Mercedes-Maybach story. True to the principle of creating "the very best from the very best", Mercedes-Maybach stands for the ultimate in luxury while uniting the perfection of Mercedes-Benz with the exclusivity of Maybach.
The show car also merges influences from the Western and Far Eastern hemispheres to deliver an appealing automotive cultural dialogue. For instance, use is made of "Magic Wood", ebony, which is traditional in Chinese furniture design. The same motif is also underlined by the combination of SUV and notchback saloon, which are the most successful body styles not only internationally, but especially on the Chinese market.
In the Vision Mercedes-Maybach Ultimate Luxury, spaciousness and comfort, in combination with the raised seating position, elegant design and finest materials, particularly in the rear, give rise to a luxury experience at the highest level. The vehicle stands in exemplary manner for the typical Mercedes-Maybach values: traditional craftsmanship, uniqueness and individualisation.
Exterior design: harmony of sensuality and purity
Smooth, extravagant surfaces with no beads or sharp edges create an image of sporty elegance: the Vision Mercedes-Maybach Ultimate Luxury has a majestic look. With its balanced proportions, the vehicle has tremendous presence.
The front end is accentuated by the distinctive chrome-plated radiator grille with its fine vertical bars in the style of a pinstripe suit. The new grille design celebrated its world premiere in the Vision Mercedes-Maybach 6, the exclusive coupé concept car that delighted aficionados and fans of the brand in 2016. It also inspired the latest reinterpretation for the Mercedes-Maybach S‑Class.
In combination with the low-profile front headlamps with three lamp units, the grille dominates the front view of the vehicle while emphasising its brand affiliation. The large air inlets along with the horizontal air inlet with integral chrome blades underline the sportiness of the SUV saloon while lending it a dynamic look. The air inlets are crossed by the brand's typical honeycomb pattern. A continuous trim strip extends from the split bonnet across the roof through to the rear end.
Unlike a conventional saloon, the Vision Mercedes-Maybach Ultimate Luxury offers a significantly higher, SUV-typical seating position and therefore a sublime driving experience. This addresses the desire of many customers for a feeling of protection and security – a challenge for the designers. Ultimately, the task was to harmoniously transfer the familiar three-box design – bonnet, passenger compartment and boot – to an SUV-like architecture. This produces an interesting tension between the poles of sportiness and Mercedes-Maybach luxury.
The upright C-pillar, long, gently forward-sloping bonnet and compact notchback dominate the sportily elegant side view. The muscular volume of the flank is accentuated by a long wheelbase and short rear overhangs. The overall appearance is rounded off by 24‑i nch turbine-look wheels.
Truncated running boards in machined aluminium are integrated in the lower door area. They are illuminated in white and bear the Maybach logo. The overall vehicle is accentuated by subtle chrome trim above the running boards as well as in the lower area of the front and rear ends. The electrically extending door handles are flush with the sides.
At the rear end, the three-part lamps are reminiscent of the design of the front headlamps. Situated above them is the visually vertically split rear window. Another striking feature is the modelled underride guard with diffuser look. It, too, is permeated by the Maybach pattern from the front end.
Sublimeness meets lightness: interior design
The interior of the Vision Mercedes-Maybach Ultimate Luxury features an exciting contrast between high-level sportiness and luxurious spaciousness. This show car is the ultimate embodiment of a luxury dream automobile. The goal of the interior designers was to provide echoes of the series-produced vehicles while, however, transporting them into an unprecedented world of luxury. They created a symbiosis of sportiness, modernity and elegance, giving an idea of coming generations of Mercedes-Maybach models.
Exclusive materials with high-grade highlights exude exquisite quality in the interior, thereby underlining the vehicle's superlative luxury. The generous feeling of spaciousness, together with the high-contrast colour compositions, make for a hitherto unattained luxury experience. The colours employed are typical of the brand, such as rosé gold, crystal white and pearl grey. Flowing forms, delicate fabrics and aluminium parts create an exciting contrast between the sportily elegant details of an SUV and the lightness of a saloon.
As the Vision Mercedes-Maybach Ultimate Luxury is intended primarily for chauffeur-driven use, its design is strongly focused on the rear passengers and their well-being. It is in the rear that the feeling of cosy spaciousness is at its most intense.
The driver's area and cockpit are reduced to the essentials. Air vents, which reflect the design of the radiator grille, surround the free-standing Widescreen Cockpit with double 12.3‑inch displays. The feeling of spaciousness is further enhanced by a light, contrasting bottom part of the instrument panel as well as by the reduced height of the dashboard. Overall, the interior creates an atmosphere of luxurious cosiness that allows the occupants to relax pleasantly. To emphasise the visual lightness, the rosé gold frame of the front seats is open, exposing the white leather to view. The colour/material scheme celebrates the superlative luxury of the Vision Mercedes-Maybach with exquisite materials and breathtaking surfaces.
The luxurious lightness of the interior is emphasised by the colours crystal white, finest nappa leather and a sensual shade of brown that features a light metallic finish on the instrument panel. Gleaming surfaces in polished aluminium generate exciting reflections while mirroring the highlight: the rosé gold-coated seats. The claim to the ultimate in luxury goes hand-in-hand with extreme technical challenges. For instance, the intense Mercedes-Maybach signature red metallic finish is applied by expert hand in several coats. Tradition and modernity are reflected in the form of appealing contrasts. The entire interior is surrounded by a large-area trim level. Dark ebony forms an exciting contrast with the surrounding areas of white leather. Wave-like, flowing lines of light are integrated flush into the wood surfaces, impressively uniting the analogue and digital worlds. The tailored seat upholstery layouts take up the lines of the trim while giving a reinterpretation to the typical diamond shape. The fine perforations are in rosé gold. Thought through down to the smallest detail, crafted with love and affection.